|
• |
At the
time of enrollment establish an EVC specific op-code |
|
• |
Introduce
the program at every new, used and CPO delivery |
|
• |
Put
signage up to market the program |
|
• |
Make sure
that all employees of the dealership understand the
features and benefits of the program |
|
• |
Analyze
the monthly management reports |
|
• |
Promote
the program on all marketing; both service and sales |
|
• |
Establish
a process to insure that the EVC cards get punched. A
good practice is to have the cashier punch the cards |
|
• |
Buy two
punches. One to be left with the advisors, and one to be
left with the cashier |
|
• |
Create
point of purchase promotional materials |
|
• |
Use the
oil change reminders that also promote the EVC program.
DPS can provide these |
|
• |
On the
invoice, you should always show the discount that was
applied to the job, to demonstrate the savings |
|
• |
When
enrolling in the program, you should do a look back of
no less than 12 months to insure that your best
customers are enrolled in the program |
|
• |
Hold your
staff accountable to insure that the proper op-code is
being used on every customer that uses the EVC card |
